Copywriter and content strategist based in Barcelona.
Currently creating at Exoticca.
Intro
Hi there! I’m William Gutierrez, my friends call me Guille. I’m an American copywriter and content strategist with over eight of experience in copywriting, editing, documentary production, and storytelling. In this timeframe I’ve worked in journalism, the luxury sector, agencies, and now travel tech in both New York City and Barcelona.
Work
(2016 - 2024)
Below I’m sharing a selection of work from some of the major projects I’ve been involved with in my career. This includes documentaries that I’ve hosted and produced with VICE, content I’ve produced or written for Phillips Auctioneers and Exoticca, and other journalism projects.
01 - Ad copy.
02 - CRM.
03 - UX.
04 - Interview.
05 - Social.
06 - Interview.
07 - Writing.
08 - Producer.
09 - Spanish.
10 - Scripting.
About me
I have a bachelor’s degree in English from Williams College in Massachusetts. I have also studied Art History at the Universiteit van Amsterdam and Linguistics at the Universitat de Barcelona.
English is my native language, but I speak fluent Spanish and write in both languages.
I have a dog named Muffin. I’m based in Barcelona, but willing to travel for longer engagements.
Note
All works on this site are the property of their respective owners. In all cases I was either employed or under contract during their creation.